The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: B2B Communications
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Posters / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Posters / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Posters / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Posters / Series
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / New Ideas in Print & Promotional
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Print & Promotional
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Newspaper / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Newspaper / Series
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Newspaper / Series
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Print & Promotional for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Print & Promotional for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Print & Promotional for Good
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / Use of Media in Print & Promotional
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Single
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Craft / Illustration
Too beautiful to be opened
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Illustration
"At second glance."
Agency: Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client: German Depression Aid Foundation Category: Magazine / Series
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Magazine / Series
Space Beans
Agency: Grey Dubai + Boon Coffee / Dubai
Client: Boon Specialty Coffee Category: Magazine / Series
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Magazine / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Craft / Photography
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
Twiggy Full Circle
Agency: EssenceMediacom / New York, NY + eBay / San José + Vogue / New York, NY
Client: eBay Category: Magazine / Single
can do decoded
Agency: SERVICEPLAN GERMANY / Munich
Client: Telefónica Germany / o2 Deutschland Category: Books / Booklets / Brochures
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Books / Booklets / Brochures
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Books / Booklets / Brochures
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Books / Booklets / Brochures
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Books / Booklets / Brochures
What No One Tells You When You're Expecting
Agency: Courage / Toronto + North York General Foundation / North York + Middle Child / Toronto
Client: North York General Foundation Category: Books / Booklets / Brochures
Major Debt
Agency: No Fixed Address / Toronto + The Student Debt Crisis Center
Client: Student Debt Crisis Center Category: Physical Products & Apparel
Perdue Chix Mix: Chicken Feed. Human Snack.
Agency: Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + 10 Thousand Design / Minneapolis + Exponent / Minneapolis, MN
Client: Perdue Category: Physical Products & Apparel
Philadelphia Bagel Wholes
Agency: Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client: Kraft Heinz - Philadelphia Cream Cheese Category: Physical Products & Apparel
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer Category: Physical Products & Apparel
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_PT065M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Annual ID:
OS24_PT066M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Annual ID:
OS24_PT043M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Annual ID:
OS24_PT046M
Award:
2024 Print & Promotional Merit Award
Agency:
FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Annual ID:
OS24_PT047M
Award:
2024 Print & Promotional Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Annual ID:
OS24_PT048M
Award:
2024 Print & Promotional Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Annual ID:
OS24_PT049M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT079M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT080M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Annual ID:
OS24_PT028M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Print & Promotional Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Newspaper / Series
Annual ID:
OS24_PT030M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Annual ID:
OS24_PT031M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Newspaper / Series
Annual ID:
OS24_PT032M
Award:
2024 Print & Promotional Merit Award
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Annual ID:
OS24_PT033M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Annual ID:
OS24_PT034M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Print & Promotional for Good
Annual ID:
OS24_PT067M
Award:
2024 Print & Promotional Merit Award
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Print & Promotional for Good
Annual ID:
OS24_PT068M
Award:
2024 Print & Promotional Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Print & Promotional for Good
Annual ID:
OS24_PT069M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Print & Promotional for Good
Annual ID:
OS24_PT070M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / Use of Media in Print & Promotional
Annual ID:
OS24_PT081M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Single
Annual ID:
OS24_PT027M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Craft / Illustration
Annual ID:
OS24_PT074M
Award:
2024 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Too beautiful to be opened
Category:
Craft / Illustration
Annual ID:
OS24_PT075M
Award:
2024 Print & Promotional Merit Award
Agency:
Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client:
German Depression Aid Foundation
Title:
"At second glance."
Category:
Magazine / Series
Annual ID:
OS24_PT036M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Annual ID:
OS24_PT037M
Award:
2024 Print & Promotional Merit Award
Agency:
Grey Dubai + Boon Coffee / Dubai
Client:
Boon Specialty Coffee
Title:
Space Beans
Category:
Magazine / Series
Annual ID:
OS24_PT038M
Award:
2024 Print & Promotional Merit Award
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Magazine / Series
Annual ID:
OS24_PT039M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Annual ID:
OS24_PT076M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Craft / Photography
Annual ID:
OS24_PT077M
Award:
2024 Print & Promotional Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_PT078M
Award:
2024 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_PT071M
Award:
2024 Print & Promotional Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_PT072M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Art Direction
Annual ID:
OS24_PT073M
Award:
2024 Print & Promotional Merit Award
Agency:
EssenceMediacom / New York, NY + eBay / San José + Vogue / New York, NY
Client:
eBay
Title:
Twiggy Full Circle
Category:
Magazine / Single
Annual ID:
OS24_PT035M
Award:
2024 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Telefónica Germany / o2 Deutschland
Title:
can do decoded
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT050M
Award:
2024 Print & Promotional Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT051M
Award:
2024 Print & Promotional Merit Award
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT052M
Award:
2024 Print & Promotional Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT053M
Award:
2024 Print & Promotional Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT054M
Award:
2024 Print & Promotional Merit Award
Agency:
Courage / Toronto + North York General Foundation / North York + Middle Child / Toronto
Client:
North York General Foundation
Title:
What No One Tells You When You're Expecting
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT055M
Award:
2024 Print & Promotional Merit Award
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Physical Products & Apparel
Annual ID:
OS24_PT056M
Award:
2024 Print & Promotional Merit Award
Agency:
No Fixed Address / Toronto + The Student Debt Crisis Center
Client:
Student Debt Crisis Center
Title:
Major Debt
Category:
Physical Products & Apparel
Annual ID:
OS24_PT057M
Award:
2024 Print & Promotional Merit Award
Agency:
NORD DDB / Helsinki
Client:
McDonald's Finland
Title:
McDrip
Category:
Physical Products & Apparel
Annual ID:
OS24_PT058M
Award:
2024 Print & Promotional Merit Award
Agency:
Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + 10 Thousand Design / Minneapolis + Exponent / Minneapolis, MN
Client:
Perdue
Title:
Perdue Chix Mix: Chicken Feed. Human Snack.
Category:
Physical Products & Apparel
Annual ID:
OS24_PT059M
Award:
2024 Print & Promotional Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client:
Kraft Heinz - Philadelphia Cream Cheese
Title:
Philadelphia Bagel Wholes
Category:
Physical Products & Apparel
Annual ID:
OS24_PT060M
Award:
2024 Print & Promotional Merit Award
Agency:
BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products & Apparel
Annual ID:
OS24_PT061M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Physical Products & Apparel
Annual ID:
OS24_PT062M
